Aj Paul KALIN
Lecturer of iMTM program in International College
Field of research: marketing and consumer behavior
E-mail: paulkal@pim.ac.th
Digital Marketing: Tips for Retail Business
IC
Course for :
นักศึกษา
Enrollment in this course is by invitation only
About This Course
Today’s multichannel world has formed different ways to reach customers. Therefore, it is essential to choose the right one. Many retailers are now shifting towards digital marketing because it is more cost efficient. Digital Marketing aims to achieving marketing objectives through digital technologies. With the help of these technologies, retailers can save costs, save time and create greater impact. Moreover, retailers leverage on the use of these digital channels to collect data from customers and make more informed decisions. This enables them to develop more effective approach to connect and engage with their customers while inspiring them to become loyal customers.
Living in a digital era, customers are currently using different devices and channels to search for information, make purchases, communicate, and so on. Retailers must understand their customers in order to design an unique communication or purchase experience. However they need to deliver a consistent experience across channels, to the right person, with the right message, at the right time.
This course will provide you an understanding of the importance and opportunities of digital marketing in Retail sector as well as the current consumer trends. You will acquire knowledge about different types of Digital Marketing tools and you will also learn about planning for digital marketing through touchpoints and customer journey.
Who can take this course?
Everyone.
Learning outcomes
LO1: Able to understand the importance and the opportunities of Digital Marketing in Retail
LO2: Able to understand current trends in Consumer Behavior
LO3: Able to describe different types of Digital Marketing tools
LO4: Able to explain the benefits and future trends of Digital Marketing
LO5: Able to identify the key sucess factors for a Digital Marketing Plan.
Learning hour(s)
1 hour
Evaluation and assessment criteria
Students need to take a pretest before starting the lessons. Throughout the course, students need to participate in discussions and quizzes. After completing all the lessions, students are required to take a posttest. Students who acheive an overall score of 70% or above, are considered passed.
Course Instructor
พัฒนาโดย โครงการพัฒนาสื่อการสอนออนไลน์ระบบเปิดของสถาบันการจัดการปัญญาภิวัฒน์ (PIM MOOC)
